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What does "Regenerative"

mean to us?

regenerative / regeneration

"What does Regenerative mean?"

We get asked this question a lot, and it's a valid question to be asking. We ask ourselves this all the time. In a short answer, the regenerative philosophy is that everything on this planet is interconnected and that we should leave things in a better condition than how we found it. (eg. Dr. Bronner's All-One! ethos)


That we are mindful of our impacts on others. That sustainable isn't enough - we need to heal (or regenerate) the damage that has been done. This includes damage in respect to social justice (wealth disparity and racial inequity, for example) and the health of the environment.

We welcome anyone who wants to support, practice, and
learn more about regenerative business practices
We believe that regenerative business is a powerful tool
for addressing systemic injustice. 

"How is Regenerative different from sustainable?"  

We explored this a bit in our community launch event. Rob also prefaces with this in his definition of Regenerative below.

Check out this great explanation of what Regenerative means, not just in the context of business but also our personal lives. You can also check out the excerpt transcript here. (definition at 21 minutes 10 seconds)

"Ok, but what is Regenerative Business?"

We are referring to the idea of applying Regenerative principles and philosophy to business practices. 

If you recall, "sustainability" means the ability to sustain or maintain. The Merriam-Webster dictionary defines sustainability as

of, relating to, or being a method of harvesting or using a resource
so that the resource is not depleted or permanently damaged

We know that the people and the planet are in need of healing at this moment. So they cannot be healed by maintaining current conditions. We need to make changes that will create a thriving economy for all. 

"But what does that mean for things I should be doing?"

It's taken us some time to internalize what Regenerative Business Practices means. In essence, as a philosophy, it means you need to consider what will create thriving outcomes in each step of your business activities from start to finish. What that looks like in practice may be a little different depending on your organization, the individual people you work with, your cultures (yes, plural), and the specific environments you're in. And that's perfectly OK.

Yes, we can create eco-sustainable products, but at whose cost? 

If you want some more concrete examples, we've listed some on our About Us page.


We invite you to join our community, come to our virtual coffees, and chat with us about this!